- CREATIVE COORDINATION -
Every year Multishow celebrates the greatest artists in brazilian music. Prêmio Multishow is a big deal in brazilian television. The numbers are huge, it's live and everything has to go right. This year the concept focused in how the music affects us and brings all sorts of feelings. We worked in every detail of the award. We came up with the concept and worked from the trophy, to the promos and all led animation. It was an insane amount of work brilliantly executed by a really brave team: The designers: Vandré Huppes, Thiago Macedo, Rafael Braga and Cristiano Maia. The copywriting by Guilherme Schutze.
There's this video case about the big success of the campaign and then some examples of a graphic opening piece and a graphic promo.