- CREATIVE SUPERVISION -
This was an incredible project. We got to rebrand a channel to fit its audience. Multishow's content changed a lot since its last rebrand in 2012. The challenge consisted in showing that the channel's cast were a great and diverse team of people joining their forces to entertain the viewer. We did a lot of brand research and understood that the channel is all about fun. This is a hard one to talk about because I got to work with a really amazing team and most of the work was done by them. This rebranding was a co-creation of the design team: Luke Bosshard, Antônio Simas and Júlia Bueno, Animations by Thiago Barros and script by Guilherme Schutze. Thank you guys. I learned a lot with this job.