- CREATIVE COORDINATION -
The Multishow rebrand was needed to adapt its communication to a change of content. The content of the channel was aiming for a more light and relaxed entertainment, for the whole family, and with no age or wealth restrictions. Meanwhile, the visual identity of Multishow was still focused on a young and niched market.
Focusing on entertainment and with the new slogan "A gente se diverte" ("we have fun", free translation), more straightforward and inclusive, the new branding of Multishow communicates with more clarity and objectivity.
I got to coordinate a really great team for this job. It was an amazing co-creation of the design team Luke Bosshard, Antônio Simas and Júlia Bueno, Animations by Thiago Barros and script by Guilherme Schutze.